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THE COMMERCIAL LAB
Where Founders Build the Engine that Drives their Business
Building a great product is only half the job. The other half is knowing how to sell it, sustain it, and scale the team around it. The Commercial Lab is a free hybrid series for founders who want to build the commercial foundations of their business - with real practitioners, not theory.
Why The Commerical Lab exists
Most support focuses on the idea or pitch, but the gap between great product and sustainable business is commercial: selling, sustaining and scaling the team around it.
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The 3 The Commercial Lab Components
Finance & Ops
Financial literacy for founders: cashflow, unit economics, forecasting, and knowing your numbers.
People
First hires, equity, culture, and how to build a team that doesn't fall apart at scale.
Sales & Marketing
Pipeline, positioning, pricing strategy, and how to sell without a sales team.
THE COMMERCIAL LAB
How it Works
A fast paced day built around three things: connecting founders to others building at the same stage, connecting founders to providers who can help them in real time, and sessions run by experts from within the CFFN community to help founders move faster.
Community Pods
Small peer groups introduced at the start of the day, so every founder knows who else is in the room, and leaves with connections that carry on beyond the Lab.
Founder <> Friend Connecting
Structured, timed introductions between founders and Friends, investors, operators, and service providers. Built for purpose.
Expert Sessions
Practitioner-led sessions across Finance & Ops, People, and Sales & Marketing, bringing lived experience into the room.
THE COMMERCIAL LAB
The Next Cohort
Each cohort is updated to include content that's relevant to active founders in our community.
The Commercial Lab 2.0 (October 2026)
Designed for founders ready to build the commercial engine behind their business. Across Ops, Team, Sales and Marketing strategy, founders connect with peers building at the same stage, meet providers who can help them in real time, and learn from experts within the CFFN community pushing them forward faster.
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